The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Real-Time Data
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Real-Time Data
The Shaded Route
Agency: VML / Riyadh + HungerStation / Riyadh + Blue Elephant / Riyadh
Client: Hungerstation Category: Real-Time Data
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Real-Time Data
Award:
2025 Creative Use of Data Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Real-Time Data
Annual ID:
OS25_CU008S
Award:
2025 Creative Use of Data Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Real-Time Data
Annual ID:
OS25_CU028M
Award:
2025 Creative Use of Data Merit Award
Agency:
Doner / Detroit
Client:
Saucony
Title:
The Marathumb Challenge
Category:
Real-Time Data
Annual ID:
OS25_CU029M
Award:
2025 Creative Use of Data Merit Award
Agency:
VML / Riyadh + HungerStation / Riyadh + Blue Elephant / Riyadh
Client:
Hungerstation
Title:
The Shaded Route
Category:
Real-Time Data
Annual ID:
OS25_CU030M